Pinterest descriptions for Boards are also helpful in letting your prospects and target audience know what each Board on your profile is about.Ĭreating Pinterest boards is a good way of organizing your ideas and essential graphics – it also leaves a good impression on the prospect or lead. Similarly, the description would be beneath the graphic on a mobile device. If the user is on a desktop, the description would be placed toward the right of the screen. Pinterest Pin descriptions have varying formats, depending on the device that the app is being used. This article will discuss two different Pinterest descriptions – for boards and Pins. You can add a hook that makes the prospects want to click the URL and check out your blog or business. Within the description, you can talk about the blog’s target audience or the specific post. While the blog post’s title alone could attract leads to your blog, without a Pinterest description, your leads would be clueless about what the blog post is about.Ī title alone cannot generate as many leads as a brief Pinterest description.
Suppose you’re a travel blogger and have uploaded an image of a beautiful scenic landscape with a text overlay that says something like “12 packing tips you must know”. Pinterest descriptions give an idea to your prospect what your Board or Pin is about. The Pinterest descriptions add context to the shared media for your Boards or Pins. Pinterest descriptions talk for your brand or business when a prospect or lead comes across an image or idea Pin of yours. That text, otherwise called a caption, is called a Pinterest description when beneath a Pin.Īlthough Pinterest is a visual search engine, and your emphasis should be on creating the most vivid and attractive images, writing good Pinterest descriptions should be a priority. If you’ve ever been on any social media platform, you might have seen those bits of text next to a media like an image or video. Write for your target audience and Pinterest Make sure your title and description are on-brand
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Utilize the full character count in the title and description
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How to write Pinterest board descriptions.Is Pinterest good for business? Yes! And it’ll be working for you in no time. We will focus on how to write Pinterest descriptions that convert while you work on other business goals. This blog post will explain tips and best practices for writing stellar Pinterest descriptions and for getting the most out of your Pinterest profile description ideas.
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🚀 BONUS FREE RESOURCE: Save even more time by grabbing FREE access to my 3-step formula for creating pin descriptions in under 3 minutes. The better your SEO strategy, the more leads you’re likely to attract. Writing a good Pinterest description is necessary for Pinterest SEO. When you’re putting in so much effort in creating the ideal brand or writing the best blog posts that appeal to your reader’s feelings, why not make a little more effort and write a winning Pinterest description? This is where the magic of words happens – you can briefly talk about your blog or business and subtly pitch your service or product.Ī Pinterest description is more than just juxtaposing fancy words relevant to your brand or blogging niche. ⮕ Use Canva Pro to access beautiful templates and design tools Pin descriptions are those concise pieces of text beneath the image or Pin you’ve created.
However, beyond good graphics and relevant keywords, something that adds the most value to your prospect’s life is the Pin description. Statistics are informative and valuable for convincing bloggers and business owners to start taking Pinterest and digital marketing seriously, but what’s more important is the how behind Pinterest marketing.Įverything is part of your content marketing strategy, from capturing vivid images or finding the best stock photos to doing the Pinterest SEO right. So there is a higher chance of finding your target audience on Pinterest.
Pinterest has a community of more than 400 million monthly users (that should be enough to convince you to create a Pinterest Business Account), with more than 60% women.Īlso, 45% of Pinterest users belong to the income bracket of $100k or more. What are you REALLY doing if you own a blog or run a small business, but you’re sleeping on digital marketing, precisely amazing platforms like Pinterest? If you make a purchase through these links, at no extra cost to you, I will earn a small commission (for which I am very grateful). This site contains affiliate links for products and services we recommend.
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